Along with the heavily-publicized announcement of the newest addition to its ever-growing family of devices, iPhone 7 and iPhone 7 Plus, Apple, one of the world’s biggest mobile device players, recently deployed its newest operating system upgrade, iOS 10. Dubbed by Apple itself as its “biggest iOS release ever”, iOS 10 was made available for download on September 13 with a bevy of new features for supported devices.
While fun, consumer-centric updates drew applause from the crowd during Tim Cook’s keynote address, in the background, a number of security features have also been incorporated—some of which have already been deployed in iOS 9 and its 9.3 update—that continue to improve safety and protection of user data. Apple notes, “Your privacy always comes first. That’s why iOS 10 uses on-device intelligence to identify the people, objects, and scenes in Photos. And when you do share sensitive data with Apple for services like Maps, it’s always encrypted and never used to build user profiles.”
Among some of the biggest, most noticeable changes found on iOS 10 are the evolved Lockscreen and Notifications capabilities that would easily allow the user to take a quick glance at info without the need to unlock the device. This convenient feature, however, is a double-edged sword as this could also allow unauthorized parties to see potentially private information. Fortunately, the feed can be customized according to the user's needs and preferences.
Here’s a quick look at how you can maximize these features to your advantage:
Harnessing Privacy
Under Privacy settings, you can limit third-parties from tracking and providing you with targeted marketing by enabling the Limit Ad Tracking option then tapping the Reset Advertising Identifier. iOS 10 heightens this by resetting the identifier to 00000000-0000-0000-0000-000000000000 that makes it hard for ad providers to track you and your online behavior that would later on translate to ads. When you go to View Ad Information, you can take a look at the kind of information that Apple uses to deliver ads catering to your interests and needs.
Sealing the gateways
Maximizing security and safety for mobile device users is all about finding the perfect balance between a set of parameters and restrictions and convenience and ease of use. While these features, old and new, have been integrated into the latest iOS releases, Apple devices are not impenetrable to security risks. Knowledge and awareness on how to maximize built-in security features of one’s mobile device, paired with the comprehensive protection provided by a reliable security solution like the Trend Micro Mobile Security for Apple devices leads to an excellent mobile device experience for users.
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