In this day and age where privacy, security and the lack of both (which leads to some very disastrous data breaches) are considered major issues, the question above is getting more and more relevant. We asked more than a thousand consumers from all over the world to put a specific monetary value on each chunk of personal information (passwords, health information, etc) that a trusted third party would have to pay for access.
Here's what we found out:
What do these results show us? One conclusion we can obviously draw from this is that US responders value nearly all their personal information higher than respondents from other countries. Besides cultural differences, this could also be due to how much US consumers value their privacy, and how their day-to-day lives revolve around their own personal information, what with the boom of social media. Take health and medical records, for example—in the US, a person’s medical record may be extensive enough to the point that they can be considered a complete ‘profile’, including not only their name and home address but their social security details and financial information. This could explain why they value it highly.
[More: Learn about security in the age of the Internet of Things]
But one thing that stands out: how everyone considers their passwords to be their most valuable information. It’s certainly a testament to how connected people have become in this day and age of the Internet. Unfortunately, we still often hear about consumers and businesses being hacked because their passwords have either been misplaced or easily guessed, despite the high value they placed on it.
View the results of the survey in the infographic.
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