Compliance & Risks
The bigger picture: why security collaboration beats ambulance chasing
The cybersecurity industry has done a tremendous amount of good over the years in protecting individuals and organisations as cybercrime runs rampant. But it has also been responsible for some less noble practices.
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By ditching the ambulance chasing and exaggerated product claims, and focusing instead on improving industry collaboration, the vendor community could have a much greater impact.
Building trust
All cybersecurity vendors are ultimately commercially driven entities. But that shouldn’t mean profit at any cost. Too often you’ll see marketing efforts jumping on the latest breach or security incident in a transparent attempt not to provide genuine advice and insight, but to sell products. And often product capabilities are hyped to fit the latest buyer trends – one year it’s AI, the next it’s Zero Trust.
How much better would it be if more vendors focused their resources on adding genuine value to the broader community? By participating in industry events and discussions, sharing knowledge and expertise, and working with other security professionals, there’s a huge opportunity – to build trust and credibility with prospective customers, and advance our collective response to cyber-threats.
Because, let’s be clear, at Trend Micro we view our real competition not as the vendors selling competing products, but the threat actors we’re all trying to stop.
Better together
As a community, we’re stronger together. At the moment, it sometimes feels like the bad guys collaborate better than us and it makes them a more formidable adversary. If we did the same, it would benefit all of our collective stakeholders, not least the corporate and consumer customers we serve.
Do you agree? To give us feedback on what we could do better, and to find out more about Trend Micro educational events and research, get in touch with us!