Risk Management
No two days are the same: what it takes to be a Trender
At Trend Micro, we know full well that members of the cybercrime community spend every available hour honing their craft. So we know we have to do the same. In the sales team, that means taking every opportunity to build relationships, increase awareness and drive pipeline generation. It takes a special type of person to become a Trender.
A typical day
Whether you’re working in sales, channel management, pre-sales or inside sales, no two days are the same at Trend Micro. You could be out prospecting for new customers or maintaining existing ones. You could be running through whiteboards or setting up calls with partners. You might be running – and you’ll certainly be attending – events like team meetings, forecasting sessions, team building exercises and training and development.
The pace never stops because the threat landscape never stops changing. Every day there’s something new to think about, some new dynamic to consider. That impacts most obviously areas like team training and customer health checks, but it filters through in some way to everything we do.
What makes a Trender?
There’s no workplace quite like it. But that also means not everyone is cut out to be a Trender. You’ll need to be a creative thinker who can tackle situations from different angles. You’ll need to be friendly, energetic and personable, but also trustworthy and authentic. If you’re all of these things, then you’ll also be the kind of person who’s willing to chip in and help the team or wider business unit, which is another thing we look for.
The word “family” is possibly overused to describe some companies, but at Trend Micro the culture here really is that special. Everyone is actively working to build strong and lasting relationships – both within the business and with our partners and customers. It’s who we are, and why we’re here.