GDPR fines and penalties
While some organisations are looking at the GDPR as an opportunity to increase the association of their brand with protection of user data, and for overall business growth, there are also potential negative impacts from noncompliance.
The maximum size of the potential fines is 4% of global turnover (revenue/sales) or €20M, whichever is larger. But the GDPR fines aren’t just monetary. Part of the regulation gives the Supervisory Authority the power to effectively prohibit an organisation from doing business.