Trend Micro Named Second Most Valuable Taiwan’s Top International Brands in 2016

[Hong Kong, November 29, 2016] Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, named second most valuable Taiwan’s Top International Brands in 2016 , an annual list of the country's top brands, released by the Ministry of Economic Affairs. The Ministry of Economic Affairs of Taiwan leads the "Branding Taiwan" project to make benchmarks of Taiwanese Global Brands. Through continuous efforts to provide advanced technology and services in cyber security solutions, Trend Micro's brand value is estimated US$1.360 billion in 2016, which is No 1. in the software category. According to the company’s Q3 global performance, Trend Micro demonstrates promising results in ransomware and cybercrime investigation, such as collaborating with INTERPOL. These reinforce Trend Micro's leading position and strong competence in the global market and the field of innovation.

"Branding Taiwan" corporate value research and ranking is done by the renowned brand consulting company, Interbrand. The research combines quantitative, financial and qualitative analyses to fully evaluate the companies. Trend Micro has been very active on innovative development and empowerment of the information security industry. During the past few years, Trend Micro has won a series of awards, including No 1 in the corporate category of the IoT & Cloud Innovation Awards 2016, held by the Cloud Computing Association in Taiwan with Trend Micro IoT Edge Security Solution, Deep Discovery™ Inspector has been named a “Recommended" Breach Detection System three times in a row by NSS Labs, and Trend Micro has gained the highest points in the Forrester Wave. In addition, the consumer product, Trend Micro Internet Security, has been awarded "Top Product" by AV-TEST. With these achievements, Trend Micro continues to be a leader in the information security industry, offering better protection to its customers.

"We are honored to be recognized as second valuable brand this year in Taiwan Top 20 International Brands," said Bob Hung, general manager of Trend Micro's Taiwan & Hong Kong Business Unit. “It is affirms that we are on the right track to implement the innovation we value as a company. As one of the best international brands in Taiwan, we are fully aware of our social responsibility. We will work hard, as we always do, to make the internet environment better and safer."

In addition to the innovation in cybersecurity technology, Trend Micro also shows ambition for cultivating talents. The "White Hat Hacker" project has been launched in Taiwan to answer the national policy on talent cultivation. Trend Micro also held the "Trend Micro CTF 2016" to encourage networking between international information security professionals. Moreover, Trend Micro has held CLOUDSEC 2016 as a global event for cybersecurity experts and professionals since 2011. All these projects are aiming to enrich and nourish young talents, and to empower the security industry around the world.

About Trend Micro

Trend Micro Incorporated, a global leader in cyber security solutions, helps to make the world safe for exchanging digital information. Our innovative solutions for consumers, businesses, and governments provide layered security for data centers, cloud environments, networks, and endpoints. All our products work together to seamlessly share threat intelligence and provide a connected threat defense with centralized visibility and control, enabling better, faster protection. With more than 5,000 employees in over 50 countries and the world’s most advanced global threat intelligence, Trend Micro enables users to enjoy their digital lives safely. For more information, visit