Trend Micro Boosts Channel Leadership with Expanded and Enhanced Partner Program for Asia Pacific, Middle East, and Africa

Sydney, 17 February, 2020Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today announced that it is launching a newly expanded and enhanced channel partner program in Asia Pacific, Middle East, and Africa (AMEA). Underpinning the program are several key initiatives designed to help channel partners generate more margins, capture new revenue streams, and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry. After 30 years in this business, we continue to stay true to our unfaltering commitment of making our partners successful and achieving growth together”, said Dhanya Thakkar, senior vice president, Trend Micro, AMEA. “With the AMEA channel program, we aim to reward performing partners with extended benefits, and the right tools to create and close more business opportunities.”

The major enhancements include:


Channel partners in AMEA can get in touch with their local Trend Micro channel account managers to receive more information on how to maximise the new program and drive more business together.
 

About Trend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions, helps to make the world safe for exchanging digital information. Our innovative solutions for consumers, businesses, and governments provide layered security for data centres, cloud environments, networks, and endpoints. All our products work together to seamlessly share threat intelligence and provide a connected threat defence with centralised visibility and control, enabling better, faster protection. With over 6,000 employees in over 50 countries and the world’s most advanced global threat intelligence, Trend Micro enables organisations to secure their journey to the cloud. For more information, visit www.trendmicro.com.au.

Media Contact:
Caitlin O’Hagan
caitlin.o’hagan@archetype.co