{"id":1456,"date":"2019-12-04T11:41:24","date_gmt":"2019-12-04T19:41:24","guid":{"rendered":"https:\/\/internetsafety.trendmicro.com\/?p=1456"},"modified":"2020-06-04T00:15:30","modified_gmt":"2020-06-04T08:15:30","slug":"whats-your-story-2020-behind-the-scenes-of-our-video-contest","status":"publish","type":"post","link":"https:\/\/www.trendmicro.com\/internet-safety\/blog\/whats-your-story-2020-behind-the-scenes-of-our-video-contest\/","title":{"rendered":"What\u2019s Your Story? 2020: Behind the Scenes of our Video Contest"},"content":{"rendered":"

Trend Micro\u2019s Internet Safety for Kids & Families (ISKF) initiative<\/a> began life 11 years ago. Internet use was pretty different back then, and our message was much simpler: let\u2019s help protect kids from strangers and adult content online. Since then, things have progressed quite a bit \u2014 from just two dedicated Trenders in 2008 to now hundreds working on ISKF programs around the globe, reaching 2.5 million kids in the process.<\/p>\n

One of the most enduring and successful initiatives we\u2019ve run has been the What\u2019s Your Story?<\/em> youth contest \u2014 designed to encourage young people to participate in defining safer, positive, and more responsible use of the internet. The campaign is now in its tenth year, so we thought we\u2019d give you a quick peek into the exhaustive planning that goes into developing this and our ISKF program every year and tell you more about the 2020 campaign theme.<\/p>\n

Our 2020 vision<\/strong><\/p>\n

Back in 2008 the internet was a very different place. Facebook was still in its infancy, the iPhone had just come out and there was no Instagram or Snapchat. User-generated content, social gaming, a glut of online content, and broader access to the internet, especially by younger kids, has forced us to evolve our message, to focus not just on threats but on behavior. We want kids not just to be safe but also practice good digital citizenship.<\/p>\n

To help plan for the coming year, we brought all our major ISKF stakeholders together in a global meeting in Toronto in October. Representatives from the US, Canada, Japan, Ireland, Italy, Australia, Singapore, Hong Kong, Taiwan, Switzerland and the Philippines gathered together to focus and help advance our cause. During the two days of sessions we took stock of the program in all of the regions it\u2019s currently operating in, asking each how they would describe ISKF externally, what they\u2019re most proud of, and what they want to invest in more next year.<\/p>\n

The What\u2019s Your Story?<\/em> campaign was a major focus for our discussions. We analyzed many aspects of it to ensure we were still achieving what we had hoped when we started it 10 years ago: to give young people a voice in defining a path to a better, safer, more positive internet.\u00a0 With the competition set to run in the US & Canada, Ireland, Japan, Philippines, Australia, New Zealand and Singapore, and potentially more in the coming year, we have our work cut out for us, but are equally excited to continue such an important cause.<\/p>\n

A life without the internet<\/strong><\/p>\n

To celebrate a decade of the competition, we decided to take a slightly different approach to previous years, in which the contest theme has generally centered around how to make the internet a better place for everyone. For our 2020 competition, we\u2019re posing the question to young people: how would you feel if we removed the internet altogether? \u00a0We still hope to understand better how life online has impacted them \u2013 for better or worse \u2013 not by its existence, but by its absence.\u00a0 We look forward to the entries, and based on history, we feel we will not be disappointed.<\/p>\n

Participants from Canada and the US can submit entries from November 19, 2019 and have until January 14, 2020 to do so. As part of the competition, they are also encouraged to promote their entries to friends, families, classmates and communities. This is a key part of the competition: we don\u2019t just want participants to create impactful, original videos but also to advocate their message.<\/p>\n

Contestants can participate as an individual or as a school.\u00a0 Finalists will be notified on around January 28, 2020, with the winners announced on February 11, 2020, Safer Internet Day, at the Computer History Museum in Mountain View, California. A grand prize of $10,000 will be awarded for the winning student entry, with half of it going to the student and half to the student\u2019s school.\u00a0 There are additional prizes of $5,000 each awarded to the best Canadian and US school entries.<\/p>\n

To find out more about ISKF and What\u2019s Your Story?<\/em> click here<\/a>\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trend Micro\u2019s Internet Safety for Kids & Families (ISKF) initiative began life 11 years ago. Internet use was pretty different back then, and our message was much simpler: let\u2019s help protect kids from strangers and adult content online. Since then, things have progressed quite a bit \u2014 from just two dedicated Trenders in 2008 to […]<\/p>\n","protected":false},"author":2,"featured_media":1457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[3,4],"tags":[7,8,47,5,48,25,88,168,167],"class_list":["post-1456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-parents","category-for-teachers","tag-cyberbullying","tag-digital-citizenship","tag-digital-literacy","tag-internet-safety","tag-media-literacy","tag-online-privacy","tag-social-media","tag-students","tag-video-contest","wpautop"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/posts\/1456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/comments?post=1456"}],"version-history":[{"count":0,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/posts\/1456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/media?parent=1456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/categories?post=1456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trendmicro.com\/internet-safety\/wp-json\/wp\/v2\/tags?post=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}