It’s not uncommon for any company to change the way it does business for its partners. Channel partners serve a vital role in a successful sales organization because they represent growth and reach. Having the right partners armed with the right tools and messages to help customers solve their business problems is critical. As end customers evolve to adapting more cloud services, this is an opportunity to add "value" to the sales motion around cloud services.
To help continue that growth, our experts in the cloud (as well as physical and virtual servers) have announced channel program enhancements that will streamline access to the Trend Micro Cloud and Data Center Security Solutions. These digital access improvements will help solve some of the greatest challenges for customers in a cloud environment, both private and public -- data integrity, infrastructure security and compliance. It is also an opportunity to help our partners specialize in these areas, as well as provide additional value to end customers through deployment services, integration and management & monitoring. The reason our technology channel partners are cheering, tweeting and posting the good news and benefits of this partnership are the following reasons:
- Dynamic improvements to the Trend Micro Deal Registration program which provides better protection and margins to our partners and provides greater support, resources and incentives to gain market share in the digital spaces of technology, cloud, privacy and security.
- An all-new specialization program which enables our partners to excel in areas such as Virtualization/Cloud Security, MSSP etc and earn additional discounts for their investment towards building their skill set through training and certification from Trend Micro.
- An on-demand marketing platform that will help our partners improve sales and strengthen revenue streams, as well as a user-friendly dashboard to engage customers and drive lead generation.
- Increased focus on enabling our partners on the evolving threat landscape and Trend Micro products and technologies.
While we continue to be a global leader in information security and help empower our channel partners to make the world safe to exchange digital information, we are an organization that seeks ways to answer your questions…even before you ask. Interested in learning more? Call (888) 977-4200 or email the Trend Micro PartnerPlus team at PerfectPartner@trendmicro.com.