“BYOD? That’s just for the techies.”

New research by Trend Micro in conjunction with Forrester reveals lack of management commitment to BYOD programmes (Infosec, London 2012) 


Marlow, UK – 25th April 2012 - Trend Micro, a global leader in cloud-based security software and services, today released the second part of its Consumerization research, which reveals that organisations could be opening themselves up to greater risk and unnecessary cost by failing to engage all the relevant stakeholders when building BYOD (Bring Your Own Device) programmes.

The research* conducted by Forrester on behalf of Trend Micro highlights key pressures facing IT departments as well as the business drivers and challenges associated with Consumerization of IT in enterprises.

Key findings show that while the majority of companies surveyed (86%) involve their IT department in the development of BYOD programmes, only 46% have the support of senior management. In addition, the number of surveyed enterprises seeking input into the development of a BYOD strategy from non-IT departments ranges from unnaturally low (25% involved the finance department, 21% of them the legal department) to the practically non-existent (only 2% involved their HR department, for instance).

James Walker, Global Product Marketing Manager at Trend Micro comments; “ With a new set of legal and ethical concerns and enterprises potentially being liable for the consequences, the involvement of IT departments alone in BYOD strategy and policy making isn't sufficient.”

The lack of involvement of other departments in the BYOD strategy is strange; given that the cost implications of BYOD and its potential benefits are significant enough to impact the company as a whole.

In term of costs, management of extra devices often necessitates increased expenditure, for example; 60% of the companies surveyed attested to this. Further costs inherent in BYOD strategies, according to this report, include: buying data cards (54% of respondents), securing devices (63%), and installing a reliable help desk (60%).

In terms of benefits, however, the research reveals that having formal BYOD programmes in place not only increases employee productivity but also reduces the costs associated with telephone calls (39%), device replacement (59%) and corporate reimbursement for use of mobile phones (41%).

"In order to unlock the business potential of BYOD, enterprises should make sure they involve different stakeholders, not just the IT department. Involving executives early in the process and gaining their long-term support in the programme can mean the difference between its success and failure. A formally documented BYOD policy can often help, in this case; organisations need to have protocols in place in order to protect the business against the various implications that using a personal device at work may have," recommends James Walker.

*Forrester conducted the BYOD research amongst 200 total respondents across the following regions: US, UK, France, Germany with 1000+ employees in US; 500+ employees in the UK, France and Germany

About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

For more information, visit www.trendmicro.com/en_gb/. Or follow our news on Twitter at @TrendMicroUK.