Trend Micro Expands its Consumer Strategy Beyond Internet Security

Focus on Protecting Devices, Data, People and Privacy

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Marlow, UK 10th September 2012 – Trend Micro Incorporated, is broadening its consumer strategy beyond Internet Security to help home users connect and work online, effortlessly. With 25 years of expertise in the security industry and proven success with its Trend Micro™ Smart Protection Network™ cloud computing security infrastructure, Trend Micro is uniquely positioned to protect consumers in all aspects of their digital lives and evolve the consumer security industry to protect an array of devices, data, people and privacy.

With the multitude of devices and platforms that people are using today, consumers are connected more than ever before. Within the past five years, laptop sales have outpaced PC sales, mobile phones are now personal computers that have the ability to record moments and take pictures, and tablets have become the new “need to have” personal device. With the multitude of devices and platforms – people are always online. While online banking and shopping are still prominent, they are far eclipsed by the rise in social networking. The evolution of devices, operating systems and uses for data has created a new set of security issues that, until today, have gone unresolved.

Trend Micro is looking at new and innovative ways to take complex jobs and make them easy for consumers with a differentiated approach that is cross-platform, cross-operating system and cross-people. As the first security company to recognise and develop for the vast potential of cloud technology and the benefits it can bring to customers, Trend Micro has unrivaled expertise and assets to deliver solutions that can bridge across these ecosystems. Trend Micro believes this strategy will not only allow the security business to continue to flourish, but also to stimulate growth across new consumer product offerings and into the future of product development.

“As a leader in consumer security software, we have a thriving business with millions of satisfied customers. We are now leading our industry to innovate new businesses that solve emerging and complex consumer problems,” said Carol Carpenter, general manager and senior vice president at Trend Micro. “As a company, we have invested years into creating the infrastructure needed to protect people and their ‘stuff’ on any device they use. Given the strength of our cloud infrastructure, expertise in security and the strength of our consumer products, our expectation is that Trend Micro’s consumer division will continue to grow at a healthy pace.”

The first products in this expansion strategy were also announced today for the consumer mobile business: Trend Micro™ Longevity™ for Android™ and Trend Micro™ Backup and Restore. Both of these solutions leverage Trend Micro’s cloud infrastructure to deliver unique solutions. Longevity utilises Trend Micro’s Mobile App Reputation database to identify apps that have a large impact on battery life. Mobile Backup and Restore utilises Trend Micro’s proficiency in cloud security, sync and storage to help users restore all of their data on a new device in the case of theft or loss. Both apps are available in the Google Play Store and on the Trend Micro website.

 


About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

For more information, visit www.trendmicro.com/en_gb/. Or follow our news on Twitter at @TrendMicroUK.