Trend Micro Releases New Consumerization and BYOD Research - IT Executives and CEO Survey Final Report - at Mobile World Congress 2012, Barcelona

Results revealed at Trend Micro’s Mobile Security Forum will show companies need to find new ways to ensure that networks and employees’ mobile devices are protected


Marlow, UK - February 29, 2012 - Trend Micro today releases new original research revealing fundamental differences in attitudes to Consumerization between senior business roles and senior IT roles, in Europe and the US.

IT Executives and CEO Survey Final Report will be released during Trend Micro’s Mobile Security Forum (entitled Consumer Mobile Technology in the Enterprise: A Leap of Faith?) in Hall 7, Auditorium C, Wednesday 29 February, 1.30 p.m.,) at Mobile World Congress 2012 in Barcelona.

The trend of Consumerization grows as employees continue to use their private mobile devices to access data on their corporate networks. It has obvious benefits in terms of convenience and productivity, but at the same time it presents significant risks to the security of the data being used. IT departments are powerless to stop this trend, as it has often been adopted by the most senior members of the business!  

The IT Executives and CEO Survey Final Report was conducted across more than 850 decision makers from companies in the United States, UK and Germany. Just a few of its findings are as follows:

Cesare Garlati, Senior Director, Mobile Security at Trend Micro, who is leading the Mobile Security Forum at which the research will be revealed, said, “Consumerization has irreversibly linked the mobile and internet security industries. Many CEOs are using unsecured mobile devices on a daily basis to access sensitive data on corporate networks. Trend Micro’s new research shows that 75 percent of CEOs are using smartphones and other personal devices to connect to their company’s network.

As company leaders, CEOs need to take a stand on using personal devices in the workplace, but senior IT personnel need to have a plan too, and one which embraces Consumerization, rather than regarding it as an unattainable ‘leap of faith’.”

To see the Executive Summary of the research, visit:

Garlati also leads a panel discussion at the Forum, in which he will debate the following Consumerization themes:

Garlati will use the Forum to provide this “actionable advice” to business, around four key behaviours:

The Mobile Security Forum – dates, times and further information

Trend Micro’s Mobile Security Forum at MWC 2012 is on Wednesday 29th September, at 1.30 p.m. (Hall 7, Auditorium C.) It will also include a panel discussion on Consumerization featuring industry analysts Altimeter Group and Bloor Research, and a live demo showing how mobile malware can be used for illicit espionage.
You can also visit Trend Micro’s MWC 2012 online media resources at:

For more information on Trend Micro’s Mobile Security Forum activities at the event, visit Both Cesare Garlati and Rik Ferguson, Security Research and Communication Director, Trend Micro, are available for media interviews at MWC 2012.


About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

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