Trend Micro Longevity Helps Android Go For Longer

New Android App Helps Your Smartphone Last All Night and All Day


Marlow, UK, February 28, 2012 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader and long-time innovator in mobile security, today announced the beta availability of Trend Micro Longevity for Android, the only app that leverages the cloud to warn users when an app they have just downloaded is threatening to drain the battery.

The battery life of smartphones is becoming an increasing concern, as devices are used as games machines, music players, cameras, video editors, personal online assistants and more. Understanding which apps are power-hungry and how these can be switched off is often time consuming and not intuitive. Trend Micro Longevity for Android is designed to minimise the burden on both battery and user by making it easy for users to identify when battery use is over-heavy, and set up their devices to protect against it.

With a simple user interface and the ability to identify and stop high power consuming apps and tasks, Longevity for Android optimises smartphones and empowers the everyday user with:

This is the first Trend Micro app which integrates the recently unveiled Trend Micro Mobile App Reputation technology that analyses the underlying code of apps and the websites that they connect to, as well as the behaviour of apps. It then correlates the information detected and identifies malicious and resource-hogging mobile apps.This service makes use of Trend Micro’s global cloud intelligence system that scans and rates more than 45 billion files, emails, websites and now mobile apps every day.

“There are over 400,000 applications currently available on the Android Market and these are being added to in significant quantities every day. Poorly coded apps or apps that extensively use battery draining functions such as the GPS can have a drastic impact on a device’s battery, and users will often not know about the problem until they urgently need to use their phone and then find that they can’t,” said Karen Hicks, Product Marketing Manager at Trend Micro. “Longevity helps increase the likelihood that your phone will still be working at the end of the day – or night. Just-a-phone makes it easy for anyone to squeeze every last bit of power out of the battery and ensure they can still make and receive those all-important calls and messages.”

Trend Micro Longevity is available for Android smartphones and the beta is available on the Android Market. Consumers can download and run the beta for a limited period, free of charge, from:


About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

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