Trend Micro Announces Expanded and Innovative Consumer Mobile Portfolio

Releases innovative, mobile security and utility solutions to protect, enhance, and simplify peoples’ mobile lives


Marlow UK, 10th September 2012 – Trend Micro Incorporated (TYO: 4704;TSE:4704), a global leader in cloud security and the fight against cybercrime, announces a significant expansion of its consumer mobile offerings to secure, enhance and simplify people’s mobile lives. The new release of Trend Micro™ Mobile Security Personal Edition for Android™ provides the most advanced protection of users’ private information and faster, lighter security against malware.

To help simplify and enhance users’ Android experience, Trend Micro is also releasing new apps – Trend Micro™ Longevity™ (an innovative new battery saver app) and Trend Micro™ Mobile Backup and Restore. There are also updates of the mobile versions of Trend Micro™ DirectPass™, which simplifies management of online passwords, and Trend Micro™ SafeSync™, which provides users with easy access to their data from any device.

“Mobile devices are an integral part of our lives. Trend Micro’s mobile products help ensure that these devices are always protected against threats, have maximum battery life, and easy to access personal information, as well as simplified access to password-protected websites,” said Carol Carpenter, general manager and senior vice president of Trend Micro. “Consumers are on the go, and don’t have the time to worry about malware, losing pictures on their phones and running out of battery power. Our consumer mobile products take the burden off of our customers, making their lives easier and their security effortless.”

In fact, according to a recent survey conducted by Trend Micro, it was found that almost 63% percent of consumers are connected online via their phones – with over a quarter of them owning two or more mobile devices. With the increase of smart phones, consumers have become more comfortable using their phones to conduct sensitive personal business online. According to the survey, 37% of respondents use their mobile devices to bank online, 25% use their mobile devices to shop online and 59% use their devices to visit social networking sites. These activities all involve sensitive data that needs to be protected.

Trend Micro’s flagship mobile product, Trend Micro Mobile Security Personal Edition, has been keeping consumers safe on their mobile devices since 2004. In the past month Trend Micro has recorded that 26 out of every 1000 apps downloaded in the United States are malicious, while just under 2% of downloaded apps attempt to collect and potentially steal personal information. This is slightly lower than the global averages, but still concerning when you consider that there are over 1 billion app downloads every month from the Google Play Store.

Trend Micro’s new Privacy Scanner is the first solution to warn users of apps that access and also upload private data. This data can include pictures, phone logs, SMS messages, address books, and even recordings via the phone’s microphone. The new threat scanner now also uses Trend Micro’s cloud security to further reduce the impact on the device while always ensuring the latest threats are being blocked. These new features are possible through the Trend Micro Mobile App Reputation System, a proprietary cloud-based system that continuously monitors 650,000+ apps for mobile malware, apps that upload private data, and battery-hogging apps. Trend Micro Mobile Security Personal Edition also includes:

Privacy Scanner – protects private data. When people attempt to install a new app, its privacy risk reputation is checked and any risky apps are flagged.
Threat Scanner –detects malicious apps faster with an even lighter solution that has negligible impact on the device.
Parental Controls – blocks unwanted and inappropriate content including spam, adult content, and unwanted contacts.
Safe Surfing – automatically blocks malicious websites.
Uninstall Protection – stops uninstallation of mobile security by requiring the master account password.
Lost Device Protection – provides anti-theft functionality that allows users to find, lock and erase a missing device. It also enables users to remotely sound an alarm to help locate the device and protects against thieves who change the phone’s SIM card.

In addition to providing peace-of-mind security, Trend Micro offers other new applications today to help enhance and simplify mobile lives. These new apps include Trend Micro Longevity and Trend Micro Mobile Backup and Restore.

From Trend Micro research approximately one quarter of all apps downloaded in the US have a medium to high impact on a smartphone battery, and each day 50% of Android devices drop below 10% battery power with a third of those devices running out of power completely. Trend Micro Longevity for Android is an innovative, easy-to-use application that helps all levels of smartphone users to maximise the life of the battery. Its unique advantage is that it harnesses the power of the Mobile App Reputation to identify apps that have a large impact on the battery and then issues a warning to users. It also automatically configures phone settings and disables apps that aren’t being used to maximise battery life.

Trend Micro Mobile Backup and Restore goes beyond just backing up contacts and photos by backing up almost all data on the device to make it easy to be up and running quickly, in cases of data loss. Mobile users can now easily and securely restore all of their data on a new device using this new solution that leverages Trend Micro’s strength in security and cloud infrastructure. Like Trend Micro’s other mobile apps, Backup and Restore is extremely straightforward and gives users the power to secure their mobile device data anywhere in the world and at any time.

Trend Micro is also releasing new mobile versions of its DirectPass and SafeSync solutions to further secure, enhance and simplify consumers’ mobile experience.

Apps are available in the Google Play Store and on the Trend Micro website. Selected apps are available on the Amazon App Store and Verizon VCAST app store.


About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

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