Canalys Names Trend Micro as Worldwide Leader of the Small Business Content Security Market for the Second Consecutive Year

Canalys places Trend Micro as leading world content security market share 2012 and 2011 


Marlow, 8th April 2013 - The latest independent Canalys study of worldwide IT security declared that Trend Micro Incorporated (TYO: 4704;TSE: 4704), the global leader in cloud security, maintained its lead in the 2012 global small business content security market segment with Trend Micro™ Worry-Free™ Business Security solutions.

"We would like to thank our small business customers for their continued trust in allowing us to protect their business year after year. We also would like to thank our channel partners worldwide for their support in helping Trend Micro to continue to be the small business content security market leader. Partnering with our channel is extremely important to Trend Micro and we would like to recognise our partners' commitment to representing, selling and supporting Trend Micro's Worry-Free security solutions," said Magi Diego, SMB marketing director at Trend Micro. "More small businesses and partners trust Trend Micro worldwide for their security than any other content security provider as the Canalys survey indicates, and for this, we have our partners to thank."

The Canalys study, which outlines top content security market trends in the small business segment for 2012, reported that small business (defined as less than 100 employees) investment represented 28.4 percent of the total enterprise content security market ($2.3 billion) in 2012. According to the study, this represents an increase of 5.4 percent over 2011. Canalys forecasts this market will grow at a compound annual growth rate of 7.4 percent from 2012 to 2016. The market is expected to reach $2.5 billion in value by the end of 2013, a rise of 10.4 percent on 2012.

Many small businesses face increased IT complexity and security challenges as the bring-your-own-device (BYOD) trend gains momentum. The use of social media and cloud service adoption also continues to grow. Owners are becoming increasingly aware that protection is needed for multiple devices including mobile devices through BYOD. In a recent poll conducted by Trend Micro over LinkedIn, 62 percent of the small business respondents reported they are concerned about company data on mobile devices, yet Trend Micro found only 20 percent of Android-based devices had security apps installed¹. And the number of court cases where SMBs have had six-figure amounts stolen by cybercriminals from their bank accounts has risen.

Based on estimates, cybercriminals have stolen as much as US$1 billion a year from SMBs in the United States and Europe². Often small businesses don't have adequate IT resources, in terms of finance and headcount, and rely on their IT consultant or IT service provider to recommend the best solutions for their needs.

"There was greater demand for security solutions in the market during the past year. However, at the same time, many businesses were under budgetary constraints, thanks to the tough economic conditions. Vendors, like Trend Micro, reacted by providing tailored solutions with greater functionality with hosted options at more competitive price points," said Canalys Analyst Nushin Vaiani.

Trend Micro tackles these small business security issues with Trend Micro Worry-Free Business Security solutions - easy-to-use and cost-effective solutions that are specifically designed for small businesses. These products offer effective security with simple management and low resource requirements allowing small businesses to focus on running their business instead of their security.

"We recommend Trend Micro's Worry-Free Business Security to all of our small business customers. The ease of management and effectiveness of this product keeps our customers very satisfied and our staff looking like heroes," said Kevin Elsing , vice president/owner, ELBO Computing Resources, Inc.

Trend Micro Worry-Free Business Security solutions are:


Small businesses can choose from Trend Micro Worry-Free™ Business Security Standard, Worry-Free™ Business Security Advanced, and Worry-Free™ Business Security Services to protect against viruses, online threats, hackers, cybercriminals, data-theft, malicious links and spam. Trend Micro small business products are backed by the Trend Micro™ Smart Protection Network infrastructure, a cloud-based security infrastructure that rapidly and accurately collects and identifies new threats, delivering instant protection for data wherever it resides.

Note: Canalys defines the content security market as including the following product categories: anti-malware, DLP, encryption, messaging security and web threat security.

Small businesses highlighted in this report are defined as those with fewer than 100 employees.
¹ Bring your own device trend or threat
² 5 reasons why small business lose critical data


About Trend Micro
Trend Micro Incorporated (TYO: 4704), a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, Trend Micro™ Smart Protection Network™ provide layered content security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Leveraging these solutions, organizations can protect their end users, their evolving data center and cloud resources, and their information threatened by sophisticated targeted attacks.

All of solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™, and are supported by over 1,200 threat experts around the globe.

For more information, visit Or follow our news on Twitter at @TrendMicroUK.