At the end of November, forty thousand of your closest friends will come together in Las Vegas for the sixth AWS re:Invent. This year the show is bigger and better in almost every way.

There’s so much to keep track of that it can be overwhelming. I’ve written a complete guide to tackling your first re:Invent from food to footwear. It’s a long read but worth it if you’re feeling lost or just want to make sure you’re getting the most from the week.

In this post, we’ll take a different look at the conference and discover what Trend Micro will be up to at the show.

Diamond Level

AWS re:Invent is all about learning. Trend Micro has long been a sponsor and taken that principle to heart. The company’s presence year after year has been focused on helping AWS users understand how the shared responsibility model works and how best to simplify your workflow to meet those responsibilities.

This year, Trend Micro is a diamond level sponsor. With that comes a number of perks.

One of those is prime placement in the expo hall. This year, the Trend Micro booth is #1812. It’s strategically placed and close to both the main AWS booth (which is always fantastic) and the appetizers for the welcome reception.

The reception is on Tuesday night at 5:00—7:00pm. It’s a great opportunity to socialize with friends, make new friends, and visit the booth for all of the best swag.

Every year the Trend Micro team does something special for this show and from what I’ve seen so far, this year will be the best yet!

In addition to the expo hall, Trend Micro is also sponsoring Lavo during the AWS re:Invent Pub Crawl on Wednesday night. Be sure to swing between 5:30 and 7:30pm for some free refreshments!

Security Jam

If you’ve attended any of the 2017 AWS Summits, you might have caught wind of this new activity: the Security Jam. In conjunction with AWS and Splunk, Trend Micro has been sponsoring these events all year.

The premise is simple: working as a team, solve as many security challenges as quickly as you can.

The challenge? The teams are made on the morning of randomly. The challenges get progressively harder. The team is penalized for asking for outside help. The team is penalized for taking additional time to solve the challenges.

It’s a fun pressure situation that forces you to work with you team to tackle some very tough security problems that simulate real world scenarios.

At the end of the day, you’ll have a much better appreciation; for incident response in the AWS Cloud and for what it takes to work with new team that has a variety of perspectives.

The jam is one of the most interesting and enjoyable events on the learning menu at AWS re:Invent this year. Sign up today!


This year, Trend Micro will be presenting two different breakout sessions. Both are great opportunities to learn some of the practical challenges facing builders in the AWS Cloud.

A CISO’s Journey at Vonage: Achieving Unified Security at Scale

In this session (SID210), you’ll hear from Johan Hybinette, the CIO at Vonage. Johan is going to share war stories from his time at Vonage, where he’s helped lead a digital transformation and migration to the cloud at the same time the company has expanded its global reach and re-focused on business services.

Johan has a lot to share and any other C-level executives or key cloud leaders can get a jump start on their projects by learning from his experiences.

Securing Serverless Applications Step-by-step

SRV308 is a deep dive into the practical logistics of security serverless designs in the AWS Cloud.

Serverless applications have some fantastic benefits: lower cost, lower operational burden, less “grunt” work, etc. Unfortunately a lot of builders believe that they don’t have any security responsibilities when running these types of designs.

That’s false. The shared responsibility model still applies.

Granted, the way in which security is applied is completely different and a lot of traditional security concepts simply don’t apply. You still have to protect your data and understand how it’s flows throughout your application.

You’ll walk away from this talk with a handy step-by-step process to help make sure that you’re getting the most from this amazing way of building in the AWS Cloud.

Take a Load Off at the MGM Grand

AWS re:Invent takes places across five different Las Vegas properties. You’re going to be walking a lot and at some point you’re going to need to take a few minutes and relax.

If you’re at the MGM Grand—all of the security (SID) sessions certainly are—make sure to stop by the Trend Micro lounge.

The team has a number of really compelling events planned for the space which are sure to please. Regardless, they will have comfortable seating and a place to recharge you electronics to make sure you can tackle the rest of your day with renewed energy.

See You In Las Vegas!

This year, AWS re:Invent is going to be amazing. No matter what you do during the week, you’re guaranteed to have a great time. The Trend Micro team is working hard to setup some interesting learning opportunities and quite a few things are simply just for fun!

Make sure to stop by the booth in the expo hall (booth #1812), the lounge in the MGM Grand, and say hello in person and on social.

What’s your plan for AWS re:Invent? Do you have any tips or tricks? Let me known on LinkedIn or on Twitter, where I’m @marknca.