Embrace Consumerization.
Unlock Opportunity
Securely manage your workforce without limits.
According to Gartner, consumerization will be the most significant trend affecting IT for the next ten years.
When employees bring their personal mobile devices to work and use them to share files or data inside and outside the office, it is difficult for IT to maintain visibility and control. According to Gartner, the “consumerization of IT” will be the most significant trend affecting IT during the next ten years.
Why is this happening now? Consumerization of IT is here to stay due to simple, accessible, and pervasive technology. It frees people to work anytime, anywhere.
What can be done? By balancing freedom and control, enterprises can embrace consumerization and unlock the opportunities of a workplace without limits.
Consumerization requires a strategic approach that reduces security risks, financial exposure, and management chaos. This strategy needs to be supported by a solutions infrastructure that helps you:
- regain visibility and control by managing and protecting company and bring your own device (BYOD) liabilities
- share corporate data confidently with secure access, backup and file sharing
- protect data wherever it goes with context-aware security
EMBRACE CONSUMERIZATION UNLOCK OPPORTUNITY
Mobile devices? Bring 'em on!
Malware apps rely heavily on user interaction to initiate—which means they can spread to millions of smartphone users in one foul click. Awareness is the first step toward prevention when it comes to the consumerization of enterprise mobility—whether mobile devices are running Google Android, Apple iOS, Microsoft Windows Phone, or other operating system.
Apple or Google?
Trend Micro's Patrick Wheeler and Cesare Garlati debate the pros and cons of iOS vs. Android apps.
Watch videoTrend Micro White Paper:
The Consumerization of Enterprise Mobility
Consumerization is having an enormous impact on how enterprise IT departments protect endpoints and secure corporate data
Analyst Rich Mogul Video:
Data Protection on Mobile DevicesTrend Micro Solution Brief:
An Infographic of Android Threats
Take a look at a snapshot by TrendLabs showing the growth of malware targeting the little green robot and learn about Android threats.
Most Abused Android Permissions
What happens when Android apps want more than they need?
Open ebook
Enterprises require a unified security management solution that gives IT visibility and control over mobile devices and applications, enabling organizations to harness the benefits of consumerization.
You can embrace BYOD by managing and protecting company- and employee-liable devices, across physical, virtual and cloud environments. The following list of capabilities and benefits explain how:
Capabilities
- Protect data on any device carrying company data
- Enforce passwords & encryption
- Remote lock & wipe
- Anti-malware powered by global Smart Protection Network
- Phishing
- Malware downloads
- Provisioning and de-provisioning for employee-owned devices
Benefits
- Reduce operational costs of on-boarding and supporting BYOD
- Defend against malware incursions from employee-liable devices
- Control which devices are connecting to corporate resource
Solution Brief:
Balance Freedom and Control to Unlock Opportunity
An overview of the challenges of consumerization
Enterprises require a unified security management solution that gives IT visibility and control over mobile devices and applications, enabling organizations to harness the benefits of consumerization.
Trend Micro data protection solutions include a full range of encryption, device control, and data loss prevention capabilities that make it easier to keep your private data and intellectual property safe—wherever it resides—from endpoint to cloud.
With the following capabilities you can securely access, share and backup corporate data, across physical, virtual and cloud environments and embrace consumerization.
Capabilities
- Securely share files between devices and users
- Data encryption with easy-to-use key management for virtual and cloud environments
- Private cloud security with public-cloud efficiencies
- Agentless security and IPS for virtualized desktops, servers and applications
- “Light & Lean” clients optimized for agent-based VDI implementations
Benefits
- Increase productivity by enabling employees to work anywhere, anytime
- Quickly and easily make existing applications accessible to tablets, smartphones and other BYOD platforms
- Minimize risk of data loss as employees access and share data across platforms
Solution Brief:
How to Embrace Consumerization
Learn how to manage a workforce without limits by taking a proactive approach
Embrace Consumerization for Increased Agility and Productivity
The cloud is one of the driving forces behind consumerization, with mobile devices accessing data from work clouds, social networking, or other cloud applications. It also can help you embrace consumerization with mobile device management (MDM), cloud-based security, device locator services, remote wipes for lost or stolen devices, and more.
The cloud can help your business unlock opportunities that help increase productivity, attract and retain good employees, and gain greater business agility.
The following capabilities explain how context-aware security can protect data across physical, virtual and cloud environments:
Capabilities
- Encrypt data for maximum protection in case of loss
- Discover and enforce access to data on the network, clients and servers
- Who can access data?
- What can they do with it?
- What happens if it is lost?
- Control use of removable storage
- Integrate data loss prevention with endpoint threat protection
Benefits
- Capture BYOD productivity gains with corporate-standard data protection
- Reduce the cost of protecting data across heterogeneous platforms
- Maintain compliance with data protection regulations while enabling access from BYOD platforms
White Paper:
Demand for Easier Data Protection
With consumerization and cloud computing the risks of data loss are greater. This problem has given rise to adding data protection within existing layers of security. Industry analyst Richard Mogull describes “DLP Light” as the quickest and most cost-effective way to reduce the risk of data loss.
Video:
Data Protection from Endpoint to Cloud“The biggest thing that we’re seeing is people don’t want to deploy whole separate data protection agents or engines throughout their environment. They want to leverage their existing security tools.”
—Rich Mogull, analyst and CEO of Securosis
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